10 BASIC DESIGN PRINCIPLES

WHAT IS DESIGN PRINCIPLE? The principles of design are the rules a designer must follow to create an effective and attractive composition. The fundamental principles of design are Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space. Design differs from art in that it has to have a purpose. 1. BALANCE Balance lends …

10 BASIC DESIGNING ELEMENTS

1. Line: The first and most basic element of design is that of the line. In drawing, a lien is the stroke of the pen or pencil but in graphic design, it’s any two connected points. Lines are useful for dividing space and drawing the eye to a specific location. For example, think about how …

Motivation

MTN came to Nigeria at a time when nobody wanted to invest in Nigeria;at a time when Nigerians did not have phones. Even Zenith Bank refused to loan MTN cash to operate, UBA rejected MTN’s offer but today see the difference. What about Cowbell? When they came to Nigeria, they made milk in a sachet, …

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